Karim Hamdy
Digital Marketing Expert
SENIOR PAID MEDIA PARTNER
Turn paid media into qualified demand, not just platform activity.
Strategy, media buying, measurement and commercial reporting for established consumer brands — led directly by Karim.
Built for established brands investing EGP 100,000+ per month in paid media.
SELECTED PERFORMANCE PROOF
Results a commercial team can understand.
One long-term client example from a high-consideration retail category.
4+
years supporting American Mattress
4,000+
leads generated per month
2M+
monthly impressions
900–1,200%
reported monthly ROI
ONLINE-TO-OFFLINE MATTERS
The real conversion may happen in a showroom, sales call or WhatsApp conversation.
That changes how campaigns should be planned and judged. Media data is only useful when it connects to lead quality, visits, orders and sales.
CORE OFFER
A paid media system built around business decisions.
The platform mix changes. The operating discipline does not.
01
Paid Media Diagnostic
A senior review of the account, funnel, tracking, creative and sales feedback — followed by a practical 90-day roadmap.
02
Performance Management
Strategy, campaign control, testing, weekly decisions and monthly commercial reporting for one primary market.
03
Growth Partner
Deeper measurement, multi-platform planning and stakeholder coordination for more complex brands and markets.
THE OPERATING MODEL
Clear decisions at every stage.
A controlled process keeps the first month from disappearing into access problems and premature scaling.
01
Define the commercial goal
Agree what counts as a lead, qualified lead, visit, order or sale.
02
Fix the measurement base
Review tracking, campaign structure, creative inventory and the sales feedback loop.
03
Run controlled tests
Test messages, audiences and offers with a clear reason behind each decision.
04
Scale what creates value
Move budget using commercial evidence, not isolated platform metrics.
CATEGORY EXPERIENCE
Built for considered purchases, not impulse clicks.
Furniture, mattresses, automotive, electronics, appliances, real estate and interior design share a longer decision journey — and need media reporting that reflects it.
01
Retail & furniture
Demand, showroom visits and product consideration.
02
Automotive & property
Longer sales cycles and offline conversion feedback.
03
Electronics & appliances
Category competition, offers and margin-aware decisions.
A FOCUSED FIRST STEP
Start with a senior paid media review.
Share the business goal, current media spend and the point where performance feels unclear. You will receive a focused next-step conversation, not a generic sales call.